Tracking insights provides you with detailed information about the tracking link you create. Insights, click quality and click activity can all be found in your tracking analytics.
Accessing Analytics
Please note: You must create your tracking link before you will be able to view the details option shown below.
- Once inside your account, select Tracking Links in the left-hand navigation.
- Select the view icon
next to your link(s). - From here, you will see multiple tabs that you can access to view various insights for your links.
Clicks
Valid Clicks
Valid clicks are clicks that are considered low risk by our third party fraud click detection. The Click Quality tab provides you with a detailed break-down of each click, both valid and otherwise.
Clicks By Time of Day
Pro tip: Keeping track of your clicks by the time of day can help you to schedule posts in the future to drive more traffic to your site.
Clicks By Time of Day, as it states, represents the time of day that clicks were garnered. Hovering over each box will show you the hour and amount of clicks generated. The Click Data tab provides you with more detailed breakdowns of the click times.
Insights
Insights provides you with an overview of the analytics provided by your tracking link. You can find more detailed information in the Clicks, Click Quality and Click Data tabs.
Please note: All data for tracking links is provided in UTC (Universal Time Coordinated), unless otherwise stated. You can find a helpful UTC conversion calculator here.
- All data will default to the last 90 calendar days. You can edit the timeframe for the data shown by navigating to the calendar and selecting one of the pre-populated options or choosing your own timeframe on the calendar.
Clicks By Device Type
Click by device type provides you with information about which devices consumers are using to click your links. Devices like iPads and tablets will appear under the Mobile section.
Clicks By Location
Clicks by location allows you to track where the users who are clicking your links are located.
Pro tip: Keeping track of your click locations can help you make sure your promotion is reaching the correct audience.
Top Referrers
Top referrers are the top webpages that send visitors to your site using the tracking link(s) you created. For example, if the Influencer @funsintheflasuns generates the most traffic to your site, she will appear as your top referrer.
Top Browsers
Top browsers are the top browsers that are being used to access and click on your tracking links.
Top Devices
Top devices are the top devices that are being used to access and click on your tracking links.
Click Quality
Click quality provides you with the overall quality of the clicks on your link. Our third-party click authenticator separates valid from suspicious clicks. Suspicious clicks can be any of the following:
- Abusive IP (Internet Protocol) - Improper use of an IP address or server. This includes phishing, spam and other attacks.
- Tor - Open-source software that allows users to surf the internet anonymously.
- Crawler - Bots that systematically browse the web and are typically operated by search engines for the purpose of web indexing.
- Proxy - Acts as a gateway that is ideal for basic functions like anonymous web browsing and managing content restrictions.
- Bot - A software program that automatically generates messages. They imitate humans online and can be used to infiltrate groups of people and propagate specific ideas.
Pro tip: Based on our own campaign, research click quality can be affected by:
- Load times on pages (after 2.5 seconds users tend to exit the page)
- High fake follower accounts
- Bots
Associations
When you create your tracking links, you are able to add associations. Associations help you keep your tracking links organized. For example, associating a tracking link to a specific campaign and creator will allow you to monitor the clicks that were generated for that specific campaign and piece of content.
Click Data
Click data provides you with an in-depth look at the individual clicks from your tracking link. Information like click location, device and click fraud can be found here.
- You can choose which data you would like to see by selecting the Columns menu option.
- You can edit the timeframe for the data shown by navigating to the calendar and selecting one of the pre-populated options or choosing your own timeframe on the calendar.
Core Data
The core data tab provides you with all of the information for your tracking link. Information such as who from your organization created the tracking link, when the link was created and the last activity on your link can be found here.