When you decide to make things official and start your campaign with us, we’ll begin a five-step process.
Step 1 - Strategy & Briefing (The Why)
We’ll meet with your team and work together to provide a customized plan that aligns with your marketing goals. Your dedicated client partner will come back to you with customized recommendations to fit your goals.
From there, your team will be asked to complete a campaign brief that provides all of the information we need to execute your campaign.
Step 2 - Identifying the Right Creators (The Who)
Next, it’s time to identify the right creators for your campaign. We’ll leverage our proprietary tech to put together a list of our top recommended influencers. You’ll provide your feedback on the list, approving and ranking your favorites.
Step 3 - Reviewing Content & Publishing (The What)
Now comes the fun part. Your IZEA campaign manager will handle all creator communication, including negotiations and contracts. Once that’s settled, the creators will begin working on content for you. You’ll have the opportunity to review their content drafts to make sure all requirements and guidelines are met before it goes live.
Step 4 - Tracking & Reporting (The How)
Once the content is live, the good stuff is just getting started. We’ll dive into the data and provide recurring reports outlining performance while seeking out live-time opportunities.
Step 5 - Repurposing Creator Content (The Where)
We’ll recommend ways to leverage your creator-produced content on your own channels for additional benefit. For more information about usage rights, be sure to review the terms and conditions of the creator contracts.
From start to finish, depending on the complexity of your campaign, this process takes about one month. Your campaign manager will be happy to answer any questions you have along the way.