BrandGraph is a proprietary platform that allows IZEA to map relationships between brands, companies, social handles, and the content created by Influencers to provide competitive insights in the Influencer Marketing space.
We have processed over a billion pieces of content across multiple social platforms to help identify Influencers and surface competitive insights to brands.
Using this tool, a brand can identify and analyze:
- Category Share of Voice
- A Brand’s Organic & Sponsored Activity
- Competitor Sponsorship Activity
- Category Organic & Sponsored Content
- Content by Engagement
- Category Rank by Content
- Comment Sentiment