Verification is the process through which the platform checks to make sure everything the creator has posted matches what was marked as approved by the marketer within the system. The system will also check that the creator has not taken down their post and that the social account they published their content on is still active and connected within the system.
There are two Verification check points in the platform. The first is when the creator submits their live content/URL into the system to mark it as published. The system will check to make sure that they have posted exactly what was approved by the marketer in the draft in the system and that they have included all of the required elements (hashtags, mentions, links, etc.) and sponsorship disclosure in their post.
The second verification check point is at the 45 day payment mark which occurs 45 days after the creator's post has been marked as published within the system. The system will verify that their post is still live, contains all of the required elements, and contains the mandatory disclosure. It will also check to make sure that none of the content has been changed. A few things to keep in-mind at both verification check points:
- Instagram Story tasks are the only exception to the "Verified" label in the system. If the task is for an Instagram Story Frame, the 45 days begin after the Marketer clicks to manually verify the task.
- Disconnected social connections will cause verification to fail and prevent analytics from gathering.
- Changing the disclosure from what was approved in the platform will cause verification to fail.
- Changes to required hashtags, mentions, or links from what was approved in the platform (this includes letter casing) will cause verification to fail.
- Added emojis will cause verification to fail.
- Extra or less images will cause verification to fail.
- Changes to the approved image(s) (filters, cropping, etc.) will cause verification to fail.
- Changes to the approved draft (spaces, paragraphs, bullets, re-wording, re-arranged wording etc.) will cause verification to fail.
- Changes approved by the marketer off platform (via email for example) must be reflected in the system or the post will fail verification (using revisions or renegotiation within the system with the marketer will be the best way to accomplish this) will cause verification to fail.
- Changes approved by the marketer off platform must be reflected in the system or the post will fail verification.
If the creator's post passes the second verification, they will be paid for their work. If it does not you the Creator will receive a Failed Verification notice. At this point you will need to manually verify the creator's post. This article will help walk you through this process.