Discover is the single most popular feature in our platforms and with IZEA® Flex we have reimagined the influencer discovery experience. Discover makes it easy for you to find influencers and content all in one place. You can sort and filter based on social connection data, as well as platform audience demographics. Target based on audience age, gender, income and more.
We have increased the intelligence of BrandGraph® by expanding the amount of BrandGraph brands, categories, and themes we have added to the platform. Our database of influencers will continue to grow in real time with brands contributing their own recommendations to other Flex users.
Navigating Discover
- Log in to your account and select Discover.
- You will be taken to the Discover homepage.
Discover Homepage
On the discover homepage you will see different filters and options that will help you refine your search.
Creators vs Content
The first option you will see is the Content or Creators search filter. Content, allows you to generate results of visual content. With the visual search of content you can see all the content that has been created matching your search results. This is helpful if you are looking for a specific ascetic in your content creation for your brand.
Creators allows you to generate results of creators in a table view. With the table view, you can see all of the individual creators whose content matches your search results. This is helpful if you want to see a list of individual creators instead of content that may belong to the same creator. You can view analytics, audience demographics, and recent posts for each creator that populates.
Social Platforms
Recognizing that users often perform platform-specific searches, the results have been separated by social media platform. You have the option to choose between Instagram, YouTube or TikTok. Simply choose the platform that you would like to use and select your search terms and filters.
Discover Search Bar
The Discover search bar allows you to narrow down your search by Keyword, Brand Mention, Theme, Category, Handle Name or any search term. The auto search feature allows users to start typing in the search bar to receive suggested keywords, brands, companies, or themes.
- To start your search, you can choose to enter a keyword, brand mention or creator name - the choice is completely up to you.
Pro tip: Easily switch between content and handle based search results using the toggle.
- You also have the option to put in multiple keywords, brand mentions, etc. Enter in your search criteria and then select either the And or the Or option next to the search bar.
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- The And option will allow you to include multiple search terms in your search that must all be present in the results. For example: By using the And search option, if you are searching for the keywords coffee and latte, both coffee and latte must be present in search results.
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- The Or option will allow you to include multiple search terms in your search where at least one term must be present in the results. For example: By using the Or search option, if you are searching for the keywords doughnuts and coffee, either doughnuts or coffee must be present in the search results.
Filtering Results
The advanced filters allow you to refine your search results based on a variety of criteria such as engagement rates, follower tiers, language, and audience demographics. These enhancements empower marketers with the tools they need to identify the most relevant creators and optimize their marketing efforts with precision.
Pro tip: We do not recommend using more than five filters for each search. This can drastically reduce the search results.
Adding Filters
Once you have selected your result type and keyword, you can filter your results even further using the filtering options.
- The filters menu will appear directly under the search bar. The following filters have been added to the filters menu for quick access:
- Followers
- Language
- Engagements
- Engagement Rate
Please note: The followers and language filters have been preset to 10K+ and English. You can remove these by selecting the x.
- To view all of the filtering options, select + All Filters.
The filters modal will appear, where you can select even more filtering options for your search.
- Choose your filtering options and then select See Results.
- You can also reset all of your filters from this modal by selecting Reset Filters.
Viewing Your Results
After your search results have been generated, you can choose how to view them.
Content Search
With Content search chosen, you can further refine your search results by Best Match, Highest Engagement Rate, Highest Engagements and Most Followers. You can also choose Top results per Creator, which will showcase only the top piece of content that matches your filters for each creator.
Each piece of content provides details about the content. Analytics such as likes and comments for each post can be found, as well as, the total followers. By hovering over a piece of content you will see the options menu, the view profile option and a check box for bulk actions.
Options Menu
- View Content - Opens the content details page.
- View Content On Instagram - Opens a direct link to the post on the chosen social platform.
- Save to ContentMine - Saves the selected pieces of content to your ContentMine.
Pro tip: Saving to ContentMine is great for gathering organic content that may have been created for your brand. The ability to save social media content to ContentMine also ensures that you can easily reference and utilize creative ideas for their strategies.
- Add Handle To - You can add social handles to your contact profiles directly. You can add the handle to an existing contact record or create a new one.
View Profile
View profile takes you to the social handle details page. This will showcase a high level overview of the social handle.
Bulk Actions
The bulk action checkbox provides you with the ability to add multiple pieces of content to ContentMine in one click.
You can dive deeper into the content by clicking directly on the image. Once on the details page for the content you will see pertinent information about the post such as a direct link to the post, the publishing date and the caption. You can also view analytics and audience demographics.
Creator Search
With Creator search chosen you can refine your search results by Best Match and Most Followers.
Each creator card provides details about the creator's social handle. Analytics such as followers, engagement rate, and audience gender/age for each social handle can be found. You can also see and scroll through recent posts for each handle. Clicking on the options menu will provide you with more actions that you can take for each social handle.
Options Menu
- View Handle - View handle takes you to the social handle details page. This will showcase a high level overview of the social handle.
- View Handle On Instagram - Opens a direct link to the handle on the chosen social platform.
- Add Handle To - You can add social handles to your contact profiles directly. You can add the handle to an existing contact record or create a new one.
