Google Analytics
74% of the most popular websites in the world use Google Analytics to measure and optimize site performance. When you enable Google Analytics in Flex, we use the associations encoded in Flex Tracking Links to provide detailed metrics from your most trusted source of data - your site itself. If Google can track it, Flex can track it. Google Analytics enables new metrics for each tracking link, such as time on site, engagement, conversion and most importantly, sales.
Connecting Your Google Analytics Account
- To add your Google Analytics account, select Integrations > Connect.
- You will then be prompted to connect your Google Analytics account by signing into Google.
- Once your Google Analytics account has been connected, you will see it listed under your Google Analytics section under Integrations.
Viewing Your Google Analytics
After your Google Analytics account is connected to the platform, you will be able to view your analytics in a variety of places. Contacts, Companies, Content and Tracking Links will all have this information available under the Google Analytics section.
Important note: Tracking Links must be associated with the contacts, companies or content to view the Google Analytics information.
- To view your Google Analytics data, select View and then the
icon. - You will be presented with the properties that are associated with the Google Analytics you have connected. To dive deeper into these properties, select the icon.
- From here, you will be able to view the traffic acquisition for your tracking link content.