Marketers - Campaign Analytics: Metrics Report

    Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. In this article, we will go over how to locate and understand the data displayed on the Metrics Report section of your Campaign Analytics tab.

    Please note: The metrics shown in this article are for illustrative purposes only, and are generated from a test account. These examples do not in any way represent actual results. 

    Locating Your Campaign Analytics

    1. Log in to your Marketer Account, and from there navigate to Unity Workflow (which should be the default homepage when you log in). From there, select the Campaign you would like to view by clicking on the

    Campaign name.

     

     

    2. From within your Campaign, click the Analytics tab.

     

     

    3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Metrics Report section, which we will go over in this article.

     

     

    Metrics Report

    After you click Metrics Report, an expansion will open up showing you the four subsets of the Metrics Report section: Followers, Engagements, Views, and URL Clicks. These four subsections will outline the data for all of the Influencers who have completed Offers within your Campaign's Projects. This view covers data for your Campaign as a whole.

     

     

    Followers

    For blogs, this is the total number of unique monthly visitors (UMVs) and the information is pulled from Google Analytics. For other social platforms, it is the total number of followers or subscribers, and the information is pulled from the API of the platform used; except for Instagram, where the information is pulled from the Connection itself and only if it is an Instagram Creator or Instagram Business account.This number is collected at the time of Publish (when Influencers submit their links into the system to mark their posts as complete).

    • Total Followers: This box lists the total number of followers on all of the social platforms used by Influencers across your Campaign.

     



    • Followers by Platform: This shows the graphical breakdown of followers for each social media platform featured in your Campaign, displayed over time. Hovering your cursor over a specified data point will indicate the specific follower amount corresponding with a particular date.

     



    • Followers by Post: This section displays each Influencer's individual metrics corresponding with your Campaign: their username or handle (listed under their name), the social media platform they posted on, the date the Influencer posted their content live, and the total number of followers for the social media account at the time of Publish (when Influencers submit their links into the system to mark their posts as complete).

     

     

    Engagements

    Depending on the social platform used, these may vary. Engagements include the sum of likes, positive reactions, comments, shares, clicks, retweets, and close-ups (when applicable) from Influencer posts. This graph shows the total number of Engagements on all of the posts across your Campaign. For blogs, this information is pulled from Google Analytics and different APIs (for blog post shares, it is also pulled from the API of the platform it was shared). For all other social platforms, this information is pulled from the API of that platform, except for Instagram, which pulls information from the Connection itself and only if it is an Instagram Creator or Instagram Business account. Clicks are the only Engagement that are tracked from an internal tracking service using shortened links, with the exception of Facebook which pulls from the Facebook API, and Instagram Stories which is reported manually by the Influencer at time of Publish (where they submit their Story Metrics screenshots for Marketer approval).

    • Total Engagements: This area shows the total number of Engagements on all of the social posts across your Campaign. 

     



    • Engagement Rate: This is the combined Engagement Rate the posts in your Campaign received. This metric displays the Total Engagement Rate, Sponsored Engagement Rate, and Promoted Engagement Rate by percentage. 
      • Calculations may vary per social platform type. Please visit the specific social platform articles listed in our Reporting & Analytics section for more details. 

     



    • Engagements by Platform: This is the graphical breakdown of interactions with your Campaign displayed over time, and broken down by the various social media platforms featured in your Campaign. Hovering your cursor over a specified data point will indicate the specific number of Engagements corresponding with a particular date.
      • Calculations may vary per social platform type. Please visit the specific social platform articles listed in our Reporting & Analytics section for more details. 
    • Engagements by Post: This section displays each Influencer's individual metrics corresponding with your Campaign: their username or handle (listed under their name), the social media platform they posted on, the date the Influencer posted their content live, and the total number of Engagements corresponding with the Influencer's post for your Campaign.

     

     

    Views

    This is the combination of blog views/visits, YouTube video views, and Facebook, Instagram, and Pinterest impressions.  For blogs, this information is pulled from Google Analytics, For all other social platforms, this information is pulled from the API of that platform. For Instagram, we have the capability to gather impressions only if:

      • The Influencer has an Instagram Business or Instagram Creator account prior to creating a post and prior to publishing their post (submitting their link) in the system.
      • The Influencer has a Facebook Page prior to creating a post and prior to publishing their post (submitting their link) in the system.
      • The Influencer's Business or Creator Instagram account and Facebook Page have been attached to each-other (this is done through their Instagram settings) prior to creating a post.
      • The Influencer's Business or Creator Instagram account and Facebook Page have been added as Connections in the system prior to creating a post and prior to publishing their post (submitting their link) in the system.
      • The Influencer has authorized us with the permissions required to gather Instagram impression data (this is a step they select when adding their Connection to the system) prior to creating a post and prior to publishing their post (submitting their link) in the system.
    • Total Views: This is the combined number of Views/Impressions received from all of the Influencers in your Campaign. This section displays the Total Views as well as the breakdown of Sponsored and Promoted Views.
    • Views by Platform: This is the graphical breakdown of Views with your Campaign broken down by the various social media platforms featured in your Campaign, displayed over time. Hovering your cursor over a specified data point will indicate the specific number of Views corresponding with a particular date.
    • Views by Post: This section displays each Influencer's individual metrics corresponding with your Campaign: their username or handle (listed under their name), the social media platform they posted on, the date the Influencer posted their content live, and the total number of Views corresponding with the Influencer's post for your Campaign.  

     

     

    URL Clicks

    This is the amount of times the shortened link(s) provided in posts (when applicable) have been clicked, except for Facebook which includes the total number of Clicks anywhere on the post. Clicks are tracked from an internal short link service, except for Facebook which is tracked from their API, and Instagram Stories which are manually reported by Influencers at the time of Publish (where they submit their Story Metrics screenshots for Marketer approval). This is the total number of Clicks for all of the social posts across your Campaign.

    • Total Clicks: This is the combined number of Clicks the posts received from all of the Influencers in your Campaign. This metric displays the Total Clicks as well as the breakdown of Sponsored and Promoted (when applicable).

     



    • Click Through Rate: Calculations may vary per social platform type. Please visit the specific social platform articles listed in our Reporting & Analytics section for more details. 



    • Clicks by Platform: This is the graphical breakdown of Clicks with your Campaign broken down by the various social media platforms featured in your Campaign, displayed over time. Hovering your cursor over a specified data point will indicate the specific number of Clicks corresponding with a particular date.

     



    • Clicks by URL: This metric indicates the amount of Clicks generated from a particular URL. 

     

     

    If you would rather see a breakdown of Metrics Report Analytics per Project, follow the below steps.

    Locating Your Project Analytics

    1. Click Projects and then select the Project you would like to view Analytics for. 

     

     

    2. From there, click Analytics.

     

     

    3. Then click Metrics Report.

     

     

    The information found here is the same as the Metrics Report for the Campaign as a whole, just excluding information from the other Projects in the Campaign.