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      Marketers - Campaign Analytics: Creator Report

         

        Applies to: IZEAx Unity Suite Starter, Standard, and Enterprise Customers.

        Your campaign analytics tab is divided into four sections: overview, metrics report, platform report, and creator report. In this article, we will go over how to locate and understand the data displayed in the creator report section of your campaign analytics tab.

        Please note: The metrics shown in this article are for illustrative purposes only, and are generated from a test account. These examples do not in any way represent actual results. 

         

        Table of Contents

        Locating Your Campaign Analytics

        Creator Report

        Followers

        Views

        Engagements

        URL Clicks

        Engagement Rate

        CPE

        Spent

        Tips

        Locating Your Project Analytics

         

        Locating Your Campaign Analytics

        • Log in to your marketer account, and from there navigate to Unity Workflow (which should be the default homepage when you log in). From there, select the campaign you would like to view by clicking the Campaign name.

        • From within your campaign, click the Analytics tab.

        •  You will then be taken to the campaign analytics for the specific campaign you've selected. The campaign analytics tab defaults to the Creator Report section, which we will go over in this article.

        Creator Report 

        The creator report section for your campaign analytics outlines the data for all of the Influencers who have completed offers for all of the projects in your campaign. As you read through this article, you will notice that many data points are pulled from the API of the platform used. 

        For more detailed information on Instagram API please visit: Instagram Graph API 

        For more detailed information on Facebook API please visit: Facebook Graph API 

        Posts by Creator

        Components viewable under the Creator Report include: 

        • Followers: For blogs, this is the total number of unique monthly visitors (UMVs) and the information is pulled from Google Analytics. For other social platforms, it is the total number of followers or subscribers, and the information is pulled from the API of the platform used; except for Instagram, where the information is pulled from the connection itself and only if it is an Instagram creator or Instagram business account. This number is collected at the time of publishing (when Influencers submit their links into the system to mark their posts as complete).

        • Views: This is the combination of blog views/visits, YouTube video views, and Facebook, Instagram, and Pinterest impressions. For blogs, this information is pulled from Google Analytics, For all other social platforms, this information is pulled from the API of that platform. For Instagram, we have the capability to gather impressions only if:

          • The Influencer has an Instagram business or Instagram creator account prior to creating a post and prior to publishing their post (submitting their link) in the system.

          • The Influencer has a Facebook page prior to creating a post and prior to publishing their post (submitting their link) in the system.

          • The Influencer's business or creator Instagram account and Facebook page have been attached to each other (this is done through their Instagram settings) prior to creating a post.

          • The Influencer's business or creator Instagram account and Facebook page have been added as connections in the system prior to creating a post and prior to publishing their post (submitting their link) in the system.

          • The Influencer has authorized us with the permissions required to gather Instagram impression data (this is a step they select when adding their connection to the system) prior to creating a post and prior to publishing their post (submitting their link) in the system.

        • Engagements: Depending on the social platform used, these may vary. engagements include the sum of likes, positive reactions, comments, shares, clicks, retweets, and close-ups (when applicable) from Influencer posts. For blogs, this information is pulled from Google Analytics and different APIs (for blog post shares, it is also pulled from the API of the platform it was shared). For all other social platforms, this information is pulled from the API of that platform, except for Instagram, which pulls information from the connection itself and only if it is an Instagram creator or Instagram business account. Clicks are the only engagement that is tracked from an internal tracking service using shortened links, with the exception of Facebook which pulls from the Facebook API, and Instagram stories which are reported manually by the Influencer at the time of publishing (where they submit their story metrics screenshots for marketer approval).

          • Calculations may vary per social platform type. Please visit the specific social platform articles listed in our Reporting & Analytics section for more details. 

        • URL Clicks: This is the number of times the shortened link(s) provided in posts (when applicable) have been clicked, except for Facebook which includes the total number of clicks anywhere on the post. Clicks are tracked from an internal short link service, except for Facebook which is tracked from their API, and Instagram stories which are manually reported by Influencers at the time of publication (where they submit their story metrics screenshots for marketer approval). This is the total number of clicks for all of the social posts across your campaign.

        • Engagement Rate: For blog posts, this information is pulled from Google Analytics and different APIs (for blog post shares it is also pulled from the API of the platform it was shared). For all other social platforms, it is pulled from the API of that platform.

          • Calculations may vary per social platform type. Please visit the specific social platform articles listed in our Reporting & Analytics section for more details. 

        • CPE: Cost Per Engagement. This is the cost per each of the engagements from the posts the influencers made. Depending on the type of engagement, this information is pulled from Unity Workflow, Google Analytics, and the API of the social platform used. 

          • Total Spent divided by Total Engagements equals your Overall CPE.

        • Spent: The total amount you have spent on that particular Influencer. This will include both promoted and sponsorship spending. This information is pulled directly from Unity Workflow.

        • Tips:

          • Clicking on an influencer's name in this section will open up their flyout profile. For more detailed information about flyout profiles, please visit Flyout Profiles: On-Platform Influencers

          • Clicking on the dropdown arrow to the left of an Influencer's photo in this section will open up a new area that lists the details of their social post(s) per unit. From here you can also click on the name of a given social post and it will link out to the actual post itself for you to view.

        If you would rather see a breakdown of creator report analytics per project, follow the below steps.

        Locating Your Project Analytics

        • Click Projects and then select the project you would like to view analytics for. 

        • From there, click Analytics.

        • Then click Creator Report.

        The information found here is the same as the creator report for the campaign as a whole, just excluding information from the other projects in the campaign.