Now that have created your first Campaign you will need to create individual opportunities for Creators to participate in. When you are ready to Create your Opportunity, make sure you are on the Sponsorship tab and not on the Content tab. The Content tab is for creating opportunities without social distribution.
Please note a few things about Facebook Opportunities before you continue:
- Facebook Opportunities are only made available to Facebook Pages - not personal Facebook accounts!
- You are only able to submit one link within the Required links section. These campaigns will prove to be more successful when there aren't multiple links for readers to click on. You are able to submit additional links within the Requirements section which the Creators will have the option to use (these links will not be tracked by our platform). Creators are only required to use the link in the Destination link section within their post. This link will be changed to our shortened link in order for us to record performance within your Marketer account.
Ready? Let's get started!
1. Click on Create New Opportunity
2. Select the Status Update Opportunity Type and then the Opportunity's Platform
3. Define Your Opportunity
This form will help you explain the campaign details to the Creators and let them know what they are expected to do. Make sure to put everything the Creators will need to know in this form to cut back on back and forth communication through the Offer Chat tool. You can view a sample Opportunity here. You can also view Opportunity Best Practices.
3.1 Upload Photo
This will be the icon for your Opportunity. Please note that this image must be 960 x 960 px.
1. Click the Choose Image button.
2. Select a photo you have used in the past or a file from your computer.
3. If you uploaded a new image, you can crop your image and then click Save.
3.2 Continue filling out the following information
This will be the name that the Creators will see when the Opportunity appears in their Dashboard.
This is the internal name of your Opportunity to help you organize your different Opportunities. You can make this label as detailed as possible for better management.
Within this section, you should provide the Creators with a brief overview of your company/product and the overall goals for your campaign.
This section allows you to describe the types of candidates you are looking to have post for you. For example, "moms with children between the ages of 5-10" or "college students enrolled in at least two classes this semester."
The Requirements section should tell the Creators exactly what they are expected to do and should provide them with a sample status update message. Creators will be able to tweak this message to fit their style of speaking however you will have final approval of the message. Each box will create a new bullet point in the Opportunity.
This allows you to set the earliest date and time for the posts to start going live.
Under Facebook’s branded content policy, sponsored content must have a special tag. Posts will appear in their News Feed as ‘with’ your brand.
This is the link that will be displayed in the status update.
Open Bidding: Open Bidding Opportunities will be sent to everyone who meets your search criteria (as set on the Targeting page in the next step). This will allow the Creators to bid on the Opportunity to show their interest. From there, you will be able to hand select the Creators you would like to participate in the Campaign.
Invite Only: Invite Only Opportunities will only be sent to Creators you choose after the Opportunity is created.
Maximum Bid (For Open Bidding only):
The maximum bid allows you to set pricing parameters so that Creators cannot bid over a certain price.
Select the Short URL format you would like to be included in the post.
Terms & Conditions
If you have any supplemental terms & conditions for this opportunity you will need to add them at this time. Supplemental terms & conditions must be uploaded from the Tools Section before you can add them to your Opportunity.
Content Creation Time
With the Content Creation Time you can dictate how long a Creator has to create their content. You have the option to choose anywhere between 3 and 30 days for the content to be created. Any number greater than 4 will be calendar days and not business days.
4. Target Your Creator
This page will allow you to set your targeting criteria so that your Opportunity is only presented to Creators who meet your Campaign criteria. You can check the Advanced options box to also target by life stage, education, and additional audience criteria.
Target the Creator
- Age Range
Target the Connection
Target the Connection's Audience
- Age Range
5. Review Your Opportunity
The Review page will allow you to edit any of the previous pages before the Opportunity is sent to our Review Team. All Opportunities are reviewed within three business days.
When your Opportunity has been approved, Creators will begin bidding to be considered for the campaign. You will receive an email from our team if your Opportunity needs to be revised:
-or- if it was approved:
If you set your Opportunity to Open Bidding, you will start seeing Bids come in. The following articles will help you navigate through the next steps: