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Facebook Photo - Create a Facebook Photo Opportunity

So you've created your first Campaign and are ready to ask Creators to create a photo for you. (If you have not created your campaign yet, please see this article!)

Make sure you are on the Sponsorship tab when creating your Sponsored Social Campaign and Opportunities. If you want to create a Campaign and Opportunities in which you just want content, but not social distribution, click the Content tab.

1. Click on Create New Opportunity.


2. Select the Photo Opportunity Type and then click Next.

Select the Facebook option and then click Next.

3. Define Your Opportunity.

This form will help you explain the campaign details to the Creators and let them know what they are expected to do. There will be no back and forth communication so make sure to put everything the Creators will need to know in this form! You can read through a Sample Opportunity and also view Opportunity Best Practices

3.1 Upload a Photo.

This will be the icon for your Opportunity. (Not a photo that will be included in the post!)

    1. Click the Choose Image button.

    2. Select a photo you have used in the past or a file from your computer.

    3. If you uploaded a new image, you can crop your image and then click Save.

3.2 Continue filling out the following information:


  This will be the name that the Creators will see when the Opportunity appears in their Dashboard.

Marketer Label:

  This is the internal name of your Opportunity to help you organize your different Opportunities. You can make this label as detailed as possible for better management. 


  Within this section, you should provide the Creators with a brief overview of your company/product and the overall goals for your campaign.

Ideal Candidate:

  This section allows you to describe the types of candidates you are looking to have post for you. For example, "moms with children between the ages of 5-10" or "college students enrolled in at least two classes this semester."


  The Requirements sections should tell the Creators exactly what they are expected to do and should provide them with some possible options for them to create their photo. Each box will create a bullet point which you will be able to check off when reviewing content!

Default Scheduling: 

  This allows you to set the earliest date and time for the photos to start going live.

Additional Elements:

  You can provide the Destination Link as well as required or optional elements such as a Hashtag, or Facebook Page mention. Click Add Element to add a Hashtag or Facebook Page mention.


Opportunity Type:

-Open Bidding: Open bidding Opportunities will be sent to everyone who meets your search criteria (as set on the Targeting page in the next step). This will allow the Creators to bid on the Opportunity to show their interest. From there, you will be able to hand select the Creators you would like to participate in the campaign.

-Invite Only: Invite Only opportunities will only be sent to Creators you choose after the Opportunity is created. You must be on a paid plan to search for Creators to send a Direct Offer to.

Maximum Bid (For Open Bidding only):  

The Maximum Bid allows you to set pricing parameters so that Creators cannot bid over a certain price. 

4. Target Your Creator.

This page will allow you to set your targeting criteria so that your opportunity is only presented to Creators who meet your campaign criteria. You can check the Advanced options box to also target by life stage, education, and additional audience criteria.

5. Review Your Opportunity.

Review your Opportunity and go back to edit any areas that need more information! You can save this Opportunity and return to it later by clicking Sponsorship to return to your Dashboard or click Submit to submit your Opportunity for review.


Once submitted, your Opportunity will be sent to our Review Team to ensure it meets the minimum requirements and does not violate any points in our Terms of Service. All Opportunities are reviewed within 3 business days. You will receive an email from our team if your Opportunity needs to be revised: 

-or- if it was approved:

If you set your Opportunity to Open Bidding, you will start seeing Bids come in. The following articles will help you navigate through the next steps: 

-Approving Bids

-Accepting Content

-Viewing Published Content