The following article will walk you through creating an effective Opportunity that will provide Creators with enough information to create well written content.
When creating your Opportunity, you should provide the Creators with detailed information about your company/product and some insight into the overall campaign goals.
Describing your Ideal Candidate will help give the Creator a better idea of whether they would be a good fit for the campaign or not. For example, if you are looking for Creators within a specific age range or Creators who have an iPhone, that information should go here.
Providing talking points that Creators can use to expand on within their post will let Creators know what you are looking for while steering the content in the direction you would like them to take it. Please remember that the Creators will be creating the content so as much information as you can provide them upfront is best.
Destination Link & Other Required Elements
Depending on the type of Video Opportunity you have created, you may or may not have the option to ask the Creator to include Additional Elements into their post.
YouTube Opportunity available elements:
Vine Opportunity available elements: