The following article will walk you through creating an effective Opportunity that will provide Creators with enough information to create well written content.
When creating your Opportunity, you should provide the Creators with detailed information about your company/product and some insight into the overall campaign goals.
Describing your Ideal Candidate will help give the Creator a better idea of whether they would be a good fit for the campaign or not. For example, if you are looking for Creators within a specific age range or Creators who have an iPhone, that information should go here.
Providing a few sample Tweets is the best way to inform the Creators what you are looking for while steering the content in the direction you would like them to take it. Please remember that you are providing sample Tweets however the Creators are able to change the message to fit their voice.
Destination Link & Other Required Elements
You are able to add in one destination link that will automatically be included in the Tweet. The link will automatically be shortened before it is Tweeted so you are able to track the clicks. You can also require that Creators use a specific Hashtag or Mention your company/brand in the Tweet.