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Photo - Sample Opportunity

The following article will walk you through creating an effective Opportunity that will provide Creators with enough information to create well written content. 

Opportunity Overview

When creating your Opportunity, you should provide the Creators with detailed information about your company/product and some insight into the overall campaign goals. 

Ideal Candidate

Describing your Ideal Candidate will help give the Creator a better idea of whether they would be a good fit for the campaign or not. For example, if you are looking for Creators within a specific age range or Creators who have an iPhone, that information should go here.


Providing some talking points is the best way to inform the Creators what you are looking for while steering the content in the direction you would like them to take it. Please remember that the Creator will craft their content in a way that matches their voice however you will be able to review the content before it goes live. 



Destination Link & Other Required Elements

You are not required to include any Additional Elements but may require or suggest that Creators use a Hashtag, @Mention, or Link in their post. You can include Additional Elements by clicking the Add Element button and then select the types of elements you would like to add.

Clicking the Add Element button will allow you to add a required (or suggested) Link, Hashtag, or Mention.