We have created disclosure automation technology that helps ensure compliance with the FTC’s .com disclosure guidelines. The software programmatically inserts disclosure into Status Updates, Blog posts, Photo posts and Video posts in a way that is clear and transparent for consumers. The specific disclosure type is chosen by the Creator while creating their content. Creators and Brands/Agencies are each responsible for complying with FTC guidelines when creating and publishing content. Below is a simplified list of the requirements for each of the Opportunities offered in the system.
Blog Post Disclosure Options
For blog posts, the disclosure must appear at the beginning of the post before any of the content, but below the deader of the piece. The Creator will have the option to select one of the following disclosure types to include:
- "This is a sponsored post written by me on behalf of *Brand Name* for The Partner. All opinions are 100% mine."
- "This is a sponsored post written by me on behalf of *Brand Name*. All opinions are 100% mine. "
Twitter Disclosure Options
Creators craft their Tweets inside of the platform. They are then able to choose a disclosure from one of three different disclosure styles which may appear at either the beginning or at the end of their content, before the required link.
Facebook Disclosure Option
For Facebook Status Updates and Photos (“posts”), only the first 400 characters of text will appear before the See More button. The disclosure must appear before this button in the Creator's post. Posts must also include the Facebook Handshake tool, which can be programmatically set up in your Facebook Opportunity. The Facebook Handshake tool is not a substitute for required FTC disclosure. Posts will include the following disclosure, without option:
Video Disclosure Options
For captions or descriptions, only the first 180 characters of text will appear before the Show More button. The disclosure must appear before this button. The Creator will be asked to include the credit that you provide them in their Video. It will be in the form of text (pre-roll or overlay) or verbally mentioned and you will be provided with a timestamp where the disclosure can be found.
- Pre-roll: At the beginning of the video, the Creator will insert a brief (5-10 second) still image or title card with the text “This video is sponsored by *Brand Name* ."
- Overlay: Creator will overlay the lower third of the image/frame with the text “This video brought to you by *Brand Name* ." which must remain up throughout the video.
- Verbal: At the beginning of the video, the Creator will clearly speak the disclosure, inserting the brand name. For example: “This video is sponsored by *Brand Name*."
Instagram Disclosure Options
For posts, in the Creator's feed, only the first three lines of a caption will be displayed or the first 126 characters. The disclosure must appear before the More button in the Creator's post. The Creator will have the option to select one of the following disclosure types to include in the Photo description:
For Instagram Stories, you must utilize a banner disclosing that the images are sponsored or are an #ad. The banner may be placed in the lower third of the image to comply with disclosure requirements, in addition to the disclosure appearing in the description of the Photo for single Instagram Photos with captions:
- Disclosure should appear before hashtags at the end of the caption so that it is clear and conspicuous
- Disclosure can go after hashtags in the Creator's content as long as it is easily identifiable and the disclosure appears before any “Show More,” “See More,” or similar command
- Disclosure should appear before mentions at the end of the caption so that it is clear and conspicuous
- Disclosure can go after mentions in the Creator's content as long as it is easily identifiable and the disclosure appears before any “Show More,” “See More,” or similar command
- Disclosure must always appear before URLs If a Creator includes a URL in the content, the disclosure must be at the beginning of the content
- If a Creator's content does not include a URL, disclosure can go after the content as long as it is before any system added URL, it is clear and conspicuous, and the disclosure appears before any “Show More,” “See More,” or similar command
- Disclosure cannot be placed after URLs
For all product sampling Campaigns, Creators must disclose that they received the product(s) free of charge from the brand.