The following article will walk you through creating an effective Opportunity that will provide Creators with enough information to create content that matches your Campaigns objectives. Please keep in mind that depending on the Opportunity type (Twitter, YouTube, or Instagram) these items may change or require more detail.
When creating your Opportunity, you should provide the Creators with detailed information about your company/product and some insight into the overall campaign goals.
Are you in need of a beach getaway? Coastal Travel, Inc has the solution! We have partnered with Ft Lauderdale Beach to bring travelers great discounts on beachfront properties and we need your help to spread the word! What could be better than spending a relaxing day on a beach lined with palm trees and crystal blue water?! We surely can't think of anything better!
Describing your Ideal Candidate will help give the Creator a better idea of whether they would be a good fit for the campaign or not. For example, if you are looking for Creators within a specific age range or Creators who have an iPhone, that information should go here.
We are looking for a Creator that focuses on travel to partner with us on this great opportunity. You must be currently residing in the United States. Previous travel to Florida beaches is a plus but not a requirement.
Providing talking points that Creators can use to expand on within their post will let Creators know what you are looking for while steering the content in the direction you would like them to take it. Please remember that the Creators will be creating the content so as much information as you can provide them upfront is best.
- Let your subscribers know that Coastal Travel, Inc. has great deals on travel this fall.
- Please do not mention any competing brands in your video.
- Please make sure to include one of our featured hotels in your video.
Destination Link & Other Required Elements
Depending on the type of Video Opportunity you have created, you may or may not have the option to ask the Creator to include Additional Elements into their post.